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Usability and Design Services
With a focus on user experience across digital channels, UKAD covers all UX process stages, from conceptualization to implementation. We build digital interfaces from scratch or audit and redesign existing solutions
Design Services
In UKAD, we offer a full range of services creating the visual side of your project
User Experience Design
UX design allows us to prescribe how users interact with the application. We discover why they do it, when and where, and aggregate and process this data to provide a seamless experience and perfect business impact
User Interface Design
Quality User Interface design is about a keen eye and strong aesthetic sense, as well as an understanding of composition theory and accessibility. With all these skills, UKAD transforms a bunch of code into user-friendly products
Branding and Visual Identity
For your product, we create an entire visual identity to make sure it is unique, recognizable, and attractive. Our design expertise covers every part of branding, including logos, fonts, even textures, so we create an entire identity
Illustration and Icon Design
The design of icons and illustrations is vital for a successful promotion. Building quality visualization, we're laying the groundwork for your marketing and PR, retention, and finally long-term relationships with users
How does our UX process looks like
1. Discussion
We discuss your specificities and requirement, set business goals and milestones for the project
2. Research
We analyze your business domain, user personas, competitors and their products, and try to predict users' behavior
3. UX Design
We develop User and Job Story, Customer Journey Map, User Flow, Information architecture
4. Design Validation
We create wireframes or clickable prototypes, according to the requirements, to evaluate the application's interface
5. Visual Design
Then we design styles, colors, fonts, metrics, visuals, and tricks to bring your product interface to life
6. Development Handoff
Checking visual and technical parts in parallel helps us to make our work time-effective and productive
Tools we use
Our toolset lets us cover all the stages of the visual side of the project – from research, UX design, interface design to branding, prototyping and animation
Brainstorming and Design
These days simultaneous access and collaborative working on the file are crucial. We primarily use Miro for discussing design drafts, user-flows, wireframes, and other UX questions. Figma is our go-to when it comes to visual design. Sometimes we use Sketch for UI design. Illustrator is our icon design tool. And Photoshop we use sometimes for raster images.
Figma
Miro
Sketch
Illustrator
Photoshop
Interactivity and Prototyping
For animation, we use Principle mostly, and for advanced animation – After Effects. If we do not use Figma for prototyping – in this case we go with third-party tools like InVision or Marvel.
After Effects
Principle
InVision
Marvel
Our Design Experience
Based on the experience, UKAD developed a robust approach and design practices. But we are ready to create a service model that meets the unique goals of your project
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Primary industries we worked for
Most of our projects are designed for the eCommerce and Healthcare industries. Among our eCommerce projects, there is a large music shop in Sweden, a tire provider in Denmark, and others. As per Healthcare projects, there are inner management systems for different dental clinics in the UK, a web application for prescription medicine services from the UK, and a web application for student mental health services in the US, etc. Many of our projects are under NDA, so, if you are interested, feel free to contact us for a design portfolio demo.
UKAD suggests variable design service models. We do love projects where we exclusively develop everything: from the first design sketch to development and support afterward. In this case, we can demonstrate best our whole potential and expertise: research, UX design, branding, and visual design. But many projects have a limited amount of time and budget available. We highly appreciate this type of project and we have an established approach for this project type. UKAD has experience in websites, web apps, mobile apps, tablet apps, and apps for people with vision problems. In UKAD we do love new experiences and we gladly accept challenges. Let’s start a collaboration!
Depending on the case, the design service model might be:
Complete design project from scratch
Research expertise
Overall brand look and feel refresh
Responsivity design
Website facelifting
Adjusting template, components library, or identity elements
Icons and illustrations design
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Our Design Principles
Due to our design principles we are able to serve different projects type – from the most complicated and large-scale ones to the templated and budget-saving ones
Collaboration
Teamwork is one of our core values. We believe that the greatest products are born in smooth cooperation between competent people. That’s why we prefer to work with our clients in a collaborative manner
Problem-Solving Approach
Every lock needs the right key. We always strive to bring improvement to the projects we work on and to not waste the resources of the client. That’s why the essential question we are focused on what the problem we’re going to solve
Consistency
In creative work, it happens when you have to look for compromises – to save resources, provide a decent look and consider long-term consequences. In UKAD we pay careful attention to consistency and a systematic approach.
More Services by UKAD
Project Management
Managed Delivery is an important part of our approach. To keep a high quality of products and comfortable communication, UKAD includes a Project Manager or simply PM in the development teams
Our Quality Assurance services are vital for the successful market launch of the product. During QA and testing, our skilled engineers find every bug and UX issue using both manual and automated approaches
We have well-established development teams whose delivery isn't affected by the coronavirus, as well as any other crisis factors. With UKAD you will always get what you've expected!
