Electra A driving partner in commerce and logistics

About

Electra Sweden AB is a subsidiary project of Electra Gruppen AB located in Kalmar, Sweden. The company provides services including purchasing, stock keeping, logistics, information technology, distribution, and financing for retailers in consumer electronics.

The company helps business to increase efficiency, functionality and reach a better customer experience.

The project operated offline. But, as its marketing impact grows, Electra team decided to start a digital transformation. They were looking for a reliable software house and professional .NET engineering team to run a project digitalisation within cost and time effectiveness.

Electra chosen UKAD as our software development team already had a big experience in Scandinavian outsourcing market and a remarkable portfolio with similar projects.

Challenges

The Client set a scope of new marketing goals those include an online presence, reaching and engaging new customers and informing visitors via a modern responsive website.

To meet all the web standards a new informational website had to be:

• mobile friendly
• cross-browser
• high performance
• easy to edit

Solutions

After some technical research, we have chosen Umbraco CMS system, as it perfectly met all the Electra Sweden requirements.

Besides the main tasks related to website performance and high UI and UX grades, UKAD integrated Electra Sweden website with nasdaqomxnordic.com. A service shows current market trade value of a company via its website http://www.nasdaqomxnordic.com/shares/microsite?Instrument=SSE66436

Results

UKAD successfully provide a digital transformation for Electra Sweden AB project.

New informational website - quick, responsive, cross-browser and easy to edit became a solid background for the company’s digital marketing boost.  

Technology stack

Website