Ginza Sweden Case Study

Industry — E-commerce

Location — Sweden

eCommerce
Retail
Music shop
.Net
Wipcore
Klarna

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About

Ginza is a family owned e-commerce project from Nossebro, Sweden. It is the oldest and probably the most famous online music shop in the country. Ginza offers a great variety of audio and video devices and records.

By the time of contacting UKAD Ginza team was looking for a digital partner. One of UKAD’ Swedish partners recommended Ginza to try Ukraine nearshoring.

Nearshoring collaboration model appears to be a great solution for Ginza because of high professionalism of UKAD engineers, close time-zone and European cooperation values.

Challenges

As it was mentioned, Ginza needs a reliable nearshore development team who could handle day-to-day challenges and tasks related to the maintenance and support of their online e-commerce platform.

The existing website required a new design to meet modern visual and UX standards.

To reach new marketing goals and strengthen their positions among new competitors Ginza wanted to upgrade the website with a list of new features.

Solutions

Our cooperation with Ginza lasts for more than 7 years. UKAD development team improves the Client’s e-commerce platform and digital business solutions. Our technical support covers both regular and extraordinary tasks.

The Customer website had a huge assortment (300 000+ items). In order to simplify the process of choice and website search for the visitors, we integrated AI search based on individual suggestions.

We integrated Apptus e-commerce platform to analyze every customer interaction in real time and adjust product exposure to deliver individually relevant shopping experiences. It helps to optimise online store according to business objectives like margin, profitability and the ability to react to shopping trends in real time and automate repetitive and time-sensitive aspects of online merchandising.